[PDF.46sg] Marketing Concepts for Libraries and Information Services

Marketing Concepts for Libraries and Information Services

[PDF.qu34] Marketing Concepts for Libraries and Information Services

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 | #1963224 in Books |  Facet Publishing |  2002-05-01 | Original language:English | PDF # 1 |  9.00 x.50 x6.20l,.0 | File type: PDF | 224 pages

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|| |"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."|About the Author|Eileen Elliott de Saez is a Chartered Marketer, one of the first

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

You can specify the type of files you want, for your device.Marketing Concepts for Libraries and Information Services   |  Eileen Elliott de Saez, Eileen Elliott de Saez. Just read it with an open mind because none of us really know.

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